Our Services
We craft bespoke solutions to all your startup problems.
WE GET THE BEST BRANDS, THE MOST MONEY, AND FAST.
INVESTORS FUNDING SOLUTIONS
WE GET THE BEST BRANDS, THE MOST MONEY, AND FAST.
FOUNDER FUNDING SOLUTIONS
WE GET THE BEST BRANDS, THE MOST MONEY, AND FAST.
We create syndicates and you can invest along with us.
We crush financial projections and build models that clear diligence quickly.
- How do I determine the good and bad investments in the CPG, food, and beverage industry? They all look the same to me.
- What are the winning signs of a brand at various stages of investment?
- How early should I invest in a brand or founder?
- Is the valuation that the company wants a fair number at this stage and under current market conditions?
- I feel like I’m adding a lot of value in addition to my cash, how do I quantify that value? How do I structure the deal for my additional value-add?
- At each stage of a business, what are good/bad Gross Margins, Sales Velocities Per Outlet (VPO) / Turns, Monthly Burn Rates, Head Counts, All Commodity Volumes (ACVs), Door Counts, Customer Acquisition Costs (CACs), Average Order Values (AOV), Lifetime Values (LTV), and Cost Per Thousand Impressions (CPMs)?
- How do I quickly raise money at the highest possible valuation?
- What should I call my round? Friends & Family? Seed? Pre-Seed? Series A?
- How much money should I raise right now and at what valuation? How do I justify my valuation? Do I need a 409A?
- What instrument/vehicle should I use to raise money? Should I do a priced round, open a convertible note, or use a Safe Note? Do I need to file with the SEC?
- Do I need a lead investor?
- What should I set as the minimum amount for each investor?
- How do I find investors and should I look for Angels, Super Angels, SPVs, VC Funds, Family Offices, or Private Equity?
- When is the right time to approach a Strategic about a partnership or an investment?
- Do I need to create a board or give up a board seat to an investor? Should I?
WE FIND, TRAIN, & RETAIN THE TOP EMPLOYEE TALENT.
FOLLOWING SERVICES
WE FIND, TRAIN, & RETAIN THE TOP EMPLOYEE TALENT.
We are your 24/7 on-call team to coach you through crisis management, from simple asks like distributor & retailer submissions to the dreaded FDA product recalls. We’ve been through it all.
We help you plan your hiring approach as you scale, from needs assessment to talent identification & selection to onboarding & training to knowledge transfer.
We can spot a bullsh*tter from a mile away. We will be the last line of defense between you hiring a dud instead of the rock star you needed.
We know how to keep employees happy with the right compensation packages at hiring and over annual review processes from bonuses to stock option percentages to perks, reimbursements, and allotments. We also show you how to develop your employees into All-Stars.
FOLLOWING PROBLEMS
- What position or role should I hire first and at what moment?
- Should I hire a marketing person, a sales person, or an operations person? Or, should I hire all three? What should I outsource?
- Should I hire someone with a lot of experience? Won’t they cost a lot of money? Or, should I hire someone talented with zero experience because they will be a lot cheaper?
- Should I outsource roles to consultants? Performance Marketers, PR Firms, Ops Consultants, Fractional CFO’s, Remote Bookkeepers, etc?
- Should I hire people with startup and/or CPG experience? Should I hire people from BIG CPG companies?
- Where do I find the best talent quickly and how do I know they are going to be great?
- How can I hire and retain the best people when I’m on a startup budget and I can’t compete with the big salaries, bonuses, and perks of large companies?
- How do I hold my team accountable for their jobs when I have zero time to do it?
- What if I hired the wrong person, how do we part ways? What are the risks to the company?
- What do I do when my co-founder and I can no longer work together? How do we resolve it?
WE MAKE BRANDS & PRODUCTS THAT PEOPLE WANT TO BUY.
WE BUILD & MANAGE OPERATIONS & MANUFACTURING.
FULFILLMENT SERVICES
We Build & manage operations & manufacturing.
The best manufacturers don’t even have a website. From benchtop samples, to small-scale pilot runs, to commercial co-packing & co-manufacturing, we have you covered.
We determine when, where, and how much product you need to make & store in inventory to keep your business running as efficiently as possible. No excess product that gets scrapped & absolutely no stockouts.
Shipping is usually the biggest cost in your Gross Margin Stack. We make sure that your products are stored in the right places to optimize your freight costs and maximize your gross margins.
You don’t want to lose a retailer or a manufacturing partner because of some missing form. We get and keep all of your product paperwork in order at FDA, SQF, and ISO level standards.
We make your entire company more efficient and reduce your costs. We cover everything from scrap & waste to sourcing to shipping configurations to unnecessary middlemen to Spoilage & damage.
FULFILLMENT PROBLEMS
- Where do I find a good copacker or manufacturer? How do I know they are good?
- What are typical Minimum Order Quantities (MOQs) for copackers and manufacturers?
- Do copackers / manufacturers source my ingredients and packaging for me?
- How often should I produce my product and how much should I produce?
- Will the copacker / manufacturer store my products when they are done?
- Where do I store my products and how do I ship them out?
- What is TI-HI on a Pallet? What is a BOL? What is the difference between FTL & LTL? What is FOB pricing?
- What is a Process Authority Letter, Batch Instruction Sheet, Prop 65 Compliance Certificate, Challenge Study, Shelf-Life Test, Corrosion Test, and Benchtop Manufacturing Test? Do I need them? How do I get them?
- How do copackers & manufacturers charge? What is a tolling fee?
- What is a kill step and what type do I need? HTST? Low-Acid/High-Acid? Hot-Fill? Velcorin?
- Why are my COGS so high? How do I lower my costs? Which cost areas are easy to reduce?
WE GENERATE RETAIL, DTC, & AMAZON SALES.
FUEL SERVICES
WE GENERATE RETAIL, DTC, & AMAZON SALES.
Your product needs to be on shelves and we have hundreds of retailer relationships to help you grow your footprint at the right stage of your business:
- LaunchPoint Acceleration. Brands from Zero to $1M in sales benefit from our Accelerator program that gets your sales process ready to scale in up to 500 doors in one of our core markets.
- BreakPoint Regional Dominance. For Brands with $1M+ in sales, our BreakPoint Accelerator puts your products in all of our territories with opportunities for over 5000+ doors.
- MassPoint National Scale. For Brands with $10M+ in run-rate, extreme growth, or best in class VPO’s, our MassPoint program puts you in the largest US retailers from Costco to Target.
We help you nail your pricing and promotion strategy across retailers, geographies, and sales channels so that you maximize your margins and sales velocity.
We ensure that you have the right distribution partner for each territory and retailer which can make or break your chances of success.
From your website, to digital marketplaces, to SMS & iMessage, we help you close the sale, deliver the product, and minimize damage to create the most efficient direct sales platform for your brand.
Don’t just throw money at ads that don’t convert or let your creative team experiment with your bank account. We help you maximize CAC, CTLs, LTVs, Conversion, and all of the other jargon.
FUEL PROBLEMS
- How do I get my product on a retailer shelf?
- What is a buyer review cycle, when do they happen, how do I participate?
- Is there a way to direct place my product without a review?
- What is Sell-In vs. Sell-Through?
- What is All Commodity Volume (ACV) and how much should I have?
- What is Volume Per Outlet (VPO) and what is a good number?
- What is a good MSRP for my product and how do I price my products to retailers and distributors? What is FOB vs. Delivered Pricing?
- How do I manage promotional pricing? What should I offer and how often should I put my products on promo?
- How do I partner with a distributor? Do I need a distributor before I can get into a retailer? Will a distributor help me open retail doors?
- Who handles DTC fulfillment for Shopify and how much does it cost? Who is the best? How many DTC fulfillment locations should I have?
- How do I put my product for sale on Amazon? Who handles the shipping of my product and customer service?
- How do I advertise and get customers on Instagram, TikTok, Facebook, Linkedin, HULU, Amazon, Google, Twitter, Twitch, YouTube, and other digital platforms?
